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Watch and coffee cup Image by Jenny Ueberberg

My Story

About Yana

Passion and Professionalism

Yana is an e-commerce expert with a specialization in fine watches and jewelry. With over 13 years of experience working in the industry, she has managed all aspects of sales operations, merchandising, and logistics. She has been entrusted with countless high-value timepieces and jewels and helped create and execute North American sales and marketing strategy, including events and trade shows for a top-tier watch maison.

Yana holds a Master’s degree in Management from Harvard University’s Extension School, where she excelled in subjects such as Digital Marketing, PR, Organizational Behavior, Entrepreneurship, and Economics.

She is an alumna of the Richemont Group: Cartier and A. Lange & Söhne, as well as Net-a-Porter and The RealReal.

Yana has consulted independently for woman-owned fine jewelry brands, helped operate a woman-led jewelry showroom based in NY and LA, and studied Diamond and Color Stones Essentials with the Gemological Institute of America (GIA).

Yana is a USATF Level 1 Certified coach and is passionate about promoting youth athletics and education, specializing in cross country and middle to long-distance track.

“I spend my days doing what I love working in watches and documenting my personal watch enthusiasm here. Thank you for joining me.”

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